About

A Senior Product Designer & UX Strategist with a background in graphic design and front-end development. I specialise in human-centred design that simplifies complex systems.

My work focuses on understanding problems deeply, asking the right questions, and aligning solutions with both user needs and business goals. I design structured, intuitive experiences across banking, startups, and government. I also leverage AI tools to enhance design workflows and deliver smarter solutions.

I'm often described as a strong team player and the "glue" that brings clarity and alignment across teams.

Leila

Experience

Senior Product Designer

Westpac Group

Dec 2025 to Present

Designing BizEdge, a business lending platform for bankers, focused on complex workflows like document management and serviceability.

Senior Product Designer

Commonwealth Bank

Nov 2021 to Aug 2025

Led end-to-end design across Home Buying and Insurance, improving key journeys and delivering data-driven solutions across app and web.

Product Designer

Service NSW

May 2021 to Nov 2021

Designed Digital Identity features, ensuring accessibility, compliance, and a seamless experience for government services.

UX/UI Designer & Front-End Developer

TIKS (Chocolate Coded)

Dec 2018 to Dec 2020

Delivered end-to-end design and development for workplace safety platforms across web and mobile.

UI Designer

Equitise

2017 to September 2018

Designed responsive dashboards and financial data visualisations.

Graphic Designer & Packaging Designer

Earlier Experience

July 2010 to September 2016

Delivered branding and packaging design solutions for FMCG and corporate clients.

Skills & Expertise

End-to-end Product DesignCX StrategyAI Tools in UX Interaction DesignJourney MappingData-Driven DesignUI DesignPrototyping (Figma)Design SystemsResponsive DesignUX Research & Usability TestingA/B TestingAccessibilityiOS & Android App DesignWeb Design